Before becoming dean of Rotterdam School of Management, Erasmus University, he was Director of Research & Innovation at Capgemini Consulting.
He was the Senior Manager of Price Waterhouse's strategic management consulting services in the Eastern United States, and also a Senior Associate with The MAC Group in Cambridge, Massachusetts. He also worked in account management for Lintas. He began his business career working in marketing and product management with Unilever. George Yip’s business experience spans from marketing and product management to consulting and innovation.
The Times Higher Education Supplement ranked him among the 12 most successful academic consultants in the UK in any discipline (2006). He has won two “best teaching” awards at UCLA and “best research” awards from Business Horizons (2000) and Journal of International Marketing (2000). He was previously Professor of Strategic and International Management and Associate Dean at London Business School, and the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School and UCLA. He retired in 2011 as Dean of Rotterdam School of Management, Erasmus University. An MBA from Harvard Business School, Yip is also a ‘Doctor of Business Administration’ in Business Policy from Harvard Business School where he was supervised by Prof. He grew up in Hong Kong, Burma, and England and was educated at Dover College, and Magdalene College, Cambridge University in UK. He serves on the editorial advisory board of MIT Sloan Management Review and other journals.
His next book is Strategic Transformation: Changing While Winning, with Manuel Hensmans and Gerry Johnson, Palgrave Macmillan, January 2013. His latest book is Managing Global Customers: An Integrated Approach, with Audrey Bink, Oxford University Press, September 2007. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. He is also a Marketing and Strategy Professor at Imperial College Business School. George Yip (born 24 September 1947) is a research specialist in global strategy and marketing and Professor of Management and Co-Director, Centre on China Innovation, at China Europe International Business School, based in both London and Shanghai.